"As a mid-sized private institution with a limited marketing budget, Student Insights provides us the opportunity to conduct regular in-depth field research on a wide range of institutional perceptions, which has proven invaluable in helping us keep our messaging relevant, pinpointing areas for improvement, and targeting our marketing efforts."
Donna Gibbs
Vice President, Marketing & Communications
Pacific Lutheran University
"Analytics on our marketing investment and brand equity is very important to us. The annual Student-View Report is an important piece to our marketing strategy and decision-making process. It also helps us advocate for additional resources where needed. It is targeted to our prospect pool, customizable, turnkey and affordable when compared to some of the traditional research reports we have seen in the past."
Santhana Naidu
Associate VP Marketing and Communications
Indiana State University
"The information we get from the Student-View Report is priceless. We rely on the report every summer to help us understand our position in the marketplace, how our marketing efforts are paying off, and where we can improve our messaging. I am already looking forward to the next report!"
Teege Mettille
Executive Director of Admissions
Northland College
"Student Insights is a research partner that understands customer service. Student Insights works with Point Park University to generate meaningful, user-friendly research through its Student-View reports. It is refreshing to be able to receive prompt answers to all questions and have the option of tailoring programs specifically to fit our needs."
Mark Meighen
Senior Director of Enrollment Marketing
Point Park University
“Student Insights provides a different perspective on the changing landscape that affects our University. Their regional analysis among university-seeking students delivers on the promise of their name by providing unique insights into the needs of our specific market.”
Don Jones
Vice President, Marketing and Communications
University of Evansville
"We invest millions of dollars in various marketing efforts designed to improve our position in our market place. We have a fiduciary responsibility to ensure that we are getting a return on that investment. Student Insights is able to survey our market and provide meaningful data related to awareness and perception outcomes that our marketing dollars should be moving. The validity and reliability of the data they provide allows us to shape and adjust our marketing spend when and where we see it working (or not working) in order to prioritize future investments. Student Insights research is a tool I simply could not do without out because as the saying goes, “If you don’t measure it, you cannot improve it.” Student Insights’ research allow us to improve what we do."
John M. Veilleux
Vice President, Enrollment, Marketing, and Communications
Texas Wesleyan University
“I have been receiving Student Insights reports for several years, and I find them to be very helpful to my strategic planning. I also appreciate the great customer service!”
Donna Schubert
Associate Vice Chancellor for Marketing and Communication
Troy University
“Student Insights provides us with trusted and actionable market research that has helped inform our marketing and communications strategies. They are a valuable partner providing vital insights to reach our target audiences and benchmark ourselves against our peer institutions.”
Michael Mansheim
Director of Marketing
Colorado Mesa University
“Student Insights provides UNC Wilmington with useful market research, at an affordable price. The information allows us to enhance our travel schedule and be intentional with our communication to prospective students. With an easy-to-read format, we gain a better understanding of our target markets. We are thankful for Student Insights and the benefits we receive.”
Marcio Moreno
Director of Admissions
UNC - Wilmington
"Lewis University has been using the Student View report since 2008. It provides a great mechanism to assess student awareness and priorities in their college search from around the state. Student Insights has continued to refine and expand its research methodology over the years. This is a valuable tool for us."
Mona LaMontagne
Exec. Director of Marketing and Communications
Lewis University
“The Student Insights Report gives us a valuable window into the minds of Colorado high school seniors. This, coupled with our own institutional research, national data sets and high school engagements, is a vital part of our positioning, recruitment and marketing work at UNC. We really appreciate the tool and the SI team’s accessibility and expertise.”
