Higher education serves a variety of students and constituents. Prospective traditional students and adult learners, current students, alumni, donors, employers and community leaders each have a unique set of needs and objectives. Colleges and universities must develop a successful program of interaction and communication with each of these constituencies in order to attract new students, retain existing students, attract donations, and build a positive community image.
Student Insights has introduced an innovative market research service to help colleges work more successfully with the many groups that they serve. The Custom Research Program is an accurate and highly-affordable market research service for higher education.
The Custom Research Program employs a unique standardized approach to market research. Based on our extensive work with a large number of colleges and universities, Student Insights has developed a set of core research areas for each constituency. Feedback on each core research area is gathered with a standardized survey and presented in a standard format.
The benefit of this standardized research approach is twofold. First, it provides colleges with a reliable and tested approach that has been refined through years of higher education research. In addition, it enables research to be conducted quickly and at price that is a fraction of traditional custom research.
Prospective Adult Learners – Basic and Advanced
Current Students
Alumni
Donors
Employers
Community Leaders
You can order each of these modules separately or combine them into a comprehensive research program for your institution. Each module is presented in a 40 – 60 page PowerPoint file with concise, easy-to-read charts and narrative.
Do you have institution-specific questions that you would like to add to the module? No problem. We will gladly incorporate your customized questions at a surprisingly reasonable cost.
Adult learners are an important opportunity for most colleges, both as full-time and part-time students. This adult learner module helps colleges understand the educational preferences of adult learners as well as their awareness and perception of your institution and your key competitors. The report includes:
The advanced version of the adult learner module includes everything from the basic version as well as a detailed analysis of market position in specific demographic segments. This report enables the development and benchmarking of highly-detailed communication plans targeted by:
The current student module measures current students’ satisfaction and identifies factors to enhance retention. The analysis includes:
The alumni module measures alumni satisfaction with their educational experience and their ongoing relationship with the college. The report also gauges interest in alumni activities and the willingness of alumni to become donors in the future. The analysis includes:
The donor module provides a comprehensive view of donors’ opinions of the college, measures the likelihood of future donations, and identifies opportunities for strengthening donor relations.
The employer module measures how your institution is perceived overall and as a provider of qualified employees to businesses and organizations in your region. This module includes:
The community leader module measures how your institution is perceived overall and as a contributing member of the community. Respondents include political-, educational-, non-profit and other leaders.
