Limited budgets — Departments are challenged each year to justify their budgets and achieve more results with less money.
Media saturation — Colleges must convey their messages to students who regularly “tune out” information in response to daily information overload.
Outdated Information — Student perceptions of colleges are often shaped by information that is outdated and incorrect.
Increased Competition — Colleges increasingly compete for the same pool of potential students in an effort to reach mandated enrollment increases.
The result is that most colleges suffer an “awareness gap” with potential students. Recent Student-View Reports shows that students generally have little familiarity with more than 50% of colleges in their region. In fact, nearly 40% of potential students often have never even heard of several colleges in their area!
Schools also suffer from “perception gaps”, as potential students form opinions about colleges based on incomplete, inaccurate, and outdated information from friends, relatives, teachers, and even some guidance counselors. These perceptions often prevent students from learning more about a college that may be a perfect fit. Student Insights understands these challenges and offers affordable, effective market research that can help.
Our Student-View Report shows students’ specific awareness and perceptions of your school and compares this to your competitors. It highlights specific areas of strength and weakness, allowing you to better target your marketing dollars for maximum impact.
