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Affordable, Effective, Independent Research - 724-612-3685


Affordable, Effective, Independent Research - 724-612-3685



Market Research Bulletins

These market research bulletins are free exclusively to college and university personnel. Others interested in these reports should contact Student Insights at







The Path to College

(January, 2023)


This ten-page report, based on feedback from more than 10,000 high school seniors, provides useful ideas on helping students successfully navigate their path to college.

How students rate school counselors’ support in their college search and application process

Recommendations to improve school counselor support

Communication Mistakes

(March, 2022)

What are the biggest communication mistakes made by colleges and universities? Student Insights asked high school seniors to give their perspectives. 


This eight-page report identifies several key opportunities to improve communications overall and within specific demographic segments.

Power Words

(March, 2022)

Words matter. Whether in advertisements, brochures, emails, or even personal interactions with prospective college students, colleges should use the words that have the most favorable impact.


This six-page report examines how students perceive 90 commonly-used words and themes, showing the favorable or unfavorable impact of each.

HBCU Interest

(March, 2022)

Interest in HBCUs is growing. This four-page report quantifies this growth and identifies specific demographics and geographies where interest is highest.


  • "As a mid-sized private institution with a limited marketing budget, Student Insights provides us the opportunity to conduct regular in-depth field research on a wide range of institutional perceptions, which has proven invaluable in helping us keep our messaging relevant, pinpointing areas for improvement, and targeting our marketing efforts."
    Donna Gibbs
    Vice President, Marketing & Communications Pacific Lutheran University
  • "Analytics on our marketing investment and brand equity is very important to us. The annual Student-View Report is an important piece to our marketing strategy and decision-making process. It also helps us advocate for additional resources where needed. It is targeted to our prospect pool, customizable, turnkey and affordable when compared to some of the traditional research reports we have seen in the past."
    Santhana Naidu
    Associate VP Marketing and Communications - Indiana State University
  • "The information we get from the Student-View Report is priceless. We rely on the report every summer to help us understand our position in the marketplace, how our marketing efforts are paying off, and where we can improve our messaging. I am already looking forward to the next report!"
    Teege Mettille
    Executive Director of Admissions Northland College
  • "Student Insights is a research partner that understands customer service. Student Insights works with Point Park University to generate meaningful, user-friendly research through its Student-View reports. It is refreshing to be able to receive prompt answers to all questions and have the option of tailoring programs specifically to fit our needs."
    Mark Meighen
    Senior Director of Enrollment Marketing - Point Park University
  • “Student Insights provides a different perspective on the changing landscape that affects our University. Their regional analysis among university-seeking students delivers on the promise of their name by providing unique insights into the needs of our specific market.”
    Don Jones
    Vice President, Marketing and Communications University of Evansville
  • "We invest millions of dollars in various marketing efforts designed to improve our position in our market place. We have a fiduciary responsibility to ensure that we are getting a return on that investment. Student Insights is able to survey our market and provide meaningful data related to awareness and perception outcomes that our marketing dollars should be moving. .......
    John M. Veilleux
    Vice President, Enrollment, Marketing, and Communications - Texas Wesleyan University
  • “I have been receiving Student Insights reports for several years, and I find them to be very helpful to my strategic planning. I also appreciate the great customer service!”
    Donna Schubert
    Associate Vice Chancellor for Marketing and Communication Troy University
  • “Student Insights provides us with trusted and actionable market research that has helped inform our marketing and communications strategies. They are a valuable partner providing vital insights to reach our target audiences and benchmark ourselves against our peer institutions.”
    Michael Mansheim
    Director of Marketing - Colorado Mesa University
  • “Student Insights provides UNC Wilmington with useful market research, at an affordable price. The information allows us to enhance our travel schedule and be intentional with our communication to prospective students. With an easy-to-read format, we gain a better understanding of our target markets. We are thankful for Student Insights and the benefits we receive.”
    Marcio Moreno
    Director of Admissions - UNC - Wilmington
  • "Lewis University has been using the Student View report since 2008. It provides a great mechanism to assess student awareness and priorities in their college search from around the state. Student Insights has continued to refine and expand its research methodology over the years. This is a valuable tool for us."
    Mona LaMontagne
    Exec. Director of Marketing and Communications Lewis University
  • “The Student Insights Report gives us a valuable window into the minds of Colorado high school seniors. This, coupled with our own institutional research, national data sets and high school engagements, is a vital part of our positioning, recruitment and marketing work at UNC. We really appreciate the tool and the SI team’s accessibility and expertise.”
    Jason Hughes
    Marketing AVP University of Northern Colorado