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The Student-View Report provides cost-effective answers to important higher education questions.
Successful college marketing programs achieve two basic goals:
Only a small number of institutions achieve the ideal position of having both high awareness and favorable perception. Many institutions have a gap in awareness or perception. Some institutions have a gap in both. Where does your institution fit?
Level One ($500) – This basic report is an effective, low-cost tool for institutions with limited budgets. It is ideal for establishing benchmarks, measuring results on an annual basis, and monitoring key competitors in the market.
Level Two ($2,000) – The Level Two report shows students’ actual levels of consideration and application for an institution and its key competitors. It also identifies cross-application rates with other institutions.
This report moves beyond students’ attitudes to measure their actual behaviors.
Level Three ($3,800) –The Level Three rates an institution and its competitors on 14 core attributes. This provides an even more detailed basis for managing institutional communications.
Level Four ($5,800) – The Level Four report is a complete market research tool which measures advertising recall rates for an institution and key competitors. It also shows the favorability of interactions with prospective students by an institution and its competitors. The report also shows favorability of an institution’s admissions/applications process and comparison with core competitors. Additional analysis includes students’ top-of-mind descriptions of an institution, reasons why students don’t consider attending, and how institutional communications can be improved.
Level Five ($6,900) – This supplement identifies an institution’s strengths and weaknesses in specific market segments, enabling more effective targeting of limited resources.
Contact us to order your report and learn more about the
Student-View Report for your college or university