"As
a small college in a huge public system, we wear multiple
hats and
operate
on very tight budgets. With the increasing emphasis
on assessment in the realm of education and with no real
budget for market research, I was feeling mounting pressure
to come up with a way to assess the success of our marketing
efforts until I was contacted by Student Insights. Not
only did they offer me ready-made market research, but they
offered to tailor the reports to meet my specific needs,
all within a budget I could manage."
Holly Cargill-Cramer
Director of Communications
and Public Affairs
SUNY Cobleskill
"Like most
of our competitors, we do not have time or resources to
do this research in-house. But this information is critical
to effectively communicate with potential students. Student
Insights provided exactly what we needed at a surprisingly
affordable price. We have been delighted with the quality
of the report and I highly recommend their work. I look
forward to working with them in the future as we continue
to refine our marketing efforts."
Tracy Black
Marketing Director
Tennessee Tech University
"Georgian
Court University is committed to making data driven decisions.
Student Insights offers us a reasonable, reputable, and
valid market research option that helps guide our image,
branding, and marketing campaign. As a small, liberal arts
university with both a woman's college, and a co-ed university
college, we face a challenging, competitive environment.
Enrollment growth, meeting the needs of both traditional
and non-traditional learners, and building market share
are all dependent on information and data. Student Insights
is an important part of our research budget."
Ruth
Ann Burns
Vice President of Marketing & External Affairs
Georgian Court University
Lakewood, New Jersey
"Student
Insights provided some important snapshots of how students
thought about Clarion in relation to other universities.
The flexibility in their services, from different layers
of reports to the ability to generate targeted surveys,
provides a valuable service for Clarion and our enrollment
management work."
Ron
Wilshire
Assistant Vice President
for Student and University Relations
Clarion University
“I've
worked with Student Insights now at two different institutions.
Their survey findings for both schools were spot on, and
obtained at a fraction of the cost of other providers.
The information served as an invaluable reality check for
our high level market position and brand equity. I especially
appreciate the one-on-one attention, the drill down capabilities,
and the cost structure that allows you to tailor services
to your needs. Literally, I doubt we could have been more
cost effective had we done this type of survey ourselves.
The value Student Insights provides compared to other providers
is remarkable.”
- James
F. Barrett
Executive Director of Admission
Hiram College
“The
marketing report we received from Student Insights was tremendously
useful. It gave us an overview of student preferences across
the state – helping us identify regional differences
from the national data we tend to see; feedback about Manchester
specifically; and, perhaps most helpful, comparisons with
our leading competitors. The report presented the data
in
both graph and matrix formats which made comparisons simple
and striking. We got more than our money's worth with
this report!”
-Dave
McFadden
Vice President for Enrollment and Planning
Manchester College
“Student
Insights offers a valuable new source of market research to
complement our other sources of information. Student Insights'
reports provide very specific information at a reasonable
price. Chatham College is using this data to effectively focus
our efforts to increase visibility among local high school
seniors.”
-Alan
McIvor, Vice President of Admissions and Financial Aid (Ret.)
Chatham College
"While
working at Bethany College I purchased the basic report
to
assist in making marketing decisions. I felt the report was
thorough enough with it's data to continue with some of
our
initial plans and rethink a few others. The cost, small in
comparison to other companies, was definitely worth the
amount
of usable data I received. Now that I work for Thomas More
College, I will once again purchase research data from
Student
Insights to shape our marketing efforts. The cost
is a small amount to pay for the research data that is crucial
to small colleges such as ours."
-Angela
Griffin-Jones
Vice President for Enrollment Management
Thomas More College
“Student
Insights has provided Slippery Rock with highly effective
market research to develop our strategic marketing plan.
The Student-View Report contained powerful insights in
a clear, concise format. I would recommend Student Insights
as a valuable market research partner to colleges everywhere”
-Ross
C. Feltz
Director, University Public Relations
Slippery Rock University
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