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The
Student-View Report provides colleges and universities
cost-effective answers to important marketing and
recruiting questions.
- How effectively do your communication
activities reach potential
students?
- Does your institution suffer
a gap in awareness, image or both?
- How is your institution positioned
versus its primary competitors?
- How is your institution viewed
by specific target audiences segmented by SAT/ACT
score, intended major, and key demographic
variables?
The Student-View
Report is based on our annual independent
survey of high school seniors.
Reports are
available in several levels of detail, starting
at just $750 for a Level One report.
Click here to
order your report today!
About
the Student-View Report
Successful
college marketing programs achieve two basic goals:
- Build
high levels of awareness among potential students
- Create
a positive perception of the institution among
those students
Only
a small number of institutions achieve the ideal
position of having
both high awareness and favorable perception. Many
institutions have a gap in awareness or perception.
Some institutions
have a gap in both.
Where
does your college fit? Find out with the Student-View
Report.
The Student-View Report provides a comprehensive view
of your market position among high school seniors.
It
also compares your institution to its leading competitors.
The Student-View Report comes in four levels of detail
to support every need.
STUDENT-VIEW
REPORT
CLICK
HERE
to download a pdf brochure detailing the Student-View report. |
Level
1 |
Level
2 |
Level
3 |
Level
4 |
| Market Potential |
Each
institution's market share potential based on
students' preferences and
expectations |
X |
X |
X |
X |
| Competitive Market
Position |
Overall level
of awareness and perception compared with other
colleges |
X |
X |
X |
X |
| Segmentation
Analysis |
Awareness
and perception results are segmented
by SAT/ACT score, gender, race, family income, geography,
and intended major |
|
X |
X |
X |
| Attribute Analysis |
Comparative ratings
of each college's specific attributes with those
of its competitors; Attributes include academic
strength, tuition cost, academic and residence
facilities, campus safety and job opportunities
for graduates |
|
|
X |
X |
| Descriptions |
Top-of-mind descriptions
of each college in students' own words |
|
|
X |
X |
| Communication
Gaps |
Specific attributes
that each college should emphasize more heavily
in communications programs |
|
|
|
X |
| First Heard Analysis |
Identifies how
students most often first hear about each college,
including friends, relatives, mailings, advertisement,
college fairs, etc. |
|
|
|
X |
| Barrier Analysis |
Specific reasons
why students don't consider attending each college |
|
|
|
X |
| Custom Questions |
Available on
request |
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