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Student-View™ Report
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The Student-View Report provides cost-effective answers to important higher education questions.
- How effectively do you reach prospective students?
- Does your institution suffer a gap in awareness, perception, or both?
- How is your institution positioned versus key competitors?
- How is your institution positioned in key demographic segments defined by student gender, race, family income, SAT/ACT score, detailed geographic regions, and intended majors?
- How do students describe your school and rate its academics, tuition, facilities and other key attributes?
- What barriers prevent students from considering your institution?
The Student-View Report is based on our
annual independent online survey of more than 50,000 high school seniors.
Student-View Reports are available in several levels of detail starting at just $750.
About
the Student-View Report
Successful
college marketing programs achieve two basic goals:
- Build high levels of awareness among prospective students
- Create a positive perception of the institution among those students
Only a small number of institutions achieve the ideal position of having both high awareness and favorable perception. Many institutions have a gap in awareness or perception. Some institutions have a gap in both. Where does your institution fit?
The Right Report For You
Student-View Report: Standard
This report provides a variety of analysis for institutions based on survey feedback from seniors in a single state. The Standard report comes in four levels that meet the market research needs of every institution and fit within a range of budgets.
| STUDENT-VIEW
REPORT: Standard |
CLICK
HERE
to download a pdf brochure detailing the Student-View report. |
Level One
$750
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Level Two
$1,500
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Level Three
$3,000
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Level Four
$4,500
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| Attribute
Importance |
Yes |
Yes |
Yes |
Yes |
| Market Potential |
Yes |
Yes |
Yes |
Yes |
| Awareness Index |
Yes |
Yes |
Yes |
Yes |
| Perception Index |
Yes |
Yes |
Yes |
Yes |
| Market Position Matrix |
Yes |
Yes |
Yes |
Yes |
| Extra-Curricular Interests |
|
Yes |
Yes |
Yes |
| Basic Segmentation |
|
Yes |
Yes |
Yes |
| Advanced Segmentation |
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Yes |
Yes |
| Competitive Attribute Analysis |
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|
Yes |
Yes |
| Consideration Levels |
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Yes |
Yes |
| Non-Applicant Analysis |
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Yes |
| Barrier Analysis |
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|
|
Yes |
| Top-of-Mind Descriptions |
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|
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Yes |
| Reputation |
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Yes |
| Momentum Index |
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|
Yes |
| Discovery Analysis |
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|
Yes |
| * The Level Three and Level Four reports are generally available on a pre-order basis only. |
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Attribute Importance – Importance of key college selection factors
Market Potential – Institutional market potential based on student preferences for college size, setting, distance from home, tuition, and religious affiliation.
Awareness and Perception Rankings - Students’ ratings of awareness and perception for the institution and 5-10 key competitors
Market Position Analysis – Matrix highlighting awareness and perception gaps for an institution and key competitors
Demographic Segmentation – Analysis of an institution’s awareness, perception, and market position within demographic segments defined by gender, race, family income, SAT/ACT score, geographic areas, parental education level, and intended major.
Advanced Segmentation - Analysis of an institution’s awareness, perception, and market position within segments defined by student preferences for size, setting, and tuition.
Competitive Attribute Analysis – Ratings of an institution and key competitors on academic strength, tuition cost, academic- and residential facilities, social life, job opportunities for graduates and campus safety.
Consideration Levels – Degree of students’ consideration of attending an institution and key competitors
Barrier Analysis – Key barriers that prevent students from considering attending an institution
Top-of-Mind Descriptions – Descriptions of an institution in students’ own words
Communication Priority Matrix – Important gaps in students’ knowledge of an institution
Discovery Analysis – Students’ specific initial sources of information about an institution |
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MORE INFORMATION AVAILABLE HERE: |
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"Student
Insights is an outstanding research partner that understands
customer service. Student
Insights works with Westminster College to generate meaningful,
user-friendly research through its Student-View reports. It
is refreshing to be able to receive prompt answers to all
questions and have the option of tailoring programs specifically
to fit our needs."
Mark
Meighen
Senior Director, Advancement Administration
Westminster College
“The
marketing report we received from Student Insights was tremendously
useful. It gave us an overview of student preferences across
the state – helping us identify regional differences
from the national data we tend to see; feedback about Manchester
specifically; and, perhaps most helpful, comparisons with
our leading competitors. The report presented the data
in
both graph and matrix formats which made comparisons simple
and striking. We got more than our money's worth with
this report!”
-Dave
McFadden
Vice President for Enrollment and Planning
Manchester College
“Student
Insights has provided Slippery Rock with highly effective
market research to develop our strategic marketing plan.
The Student-View Report contained powerful insights in
a clear, concise format. I would recommend Student Insights
as a valuable market research partner to colleges everywhere”
-Ross
C. Feltz
Director, University Public Relations
Slippery Rock University
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