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Student-View Report

The Student-View Report provides colleges and universities cost-effective answers to important marketing and recruiting questions.

  • How effectively do your communication activities reach potential students?
  • Does your institution suffer a gap in awareness, image or both?
  • How is your institution positioned versus its primary competitors?
  • How is your institution viewed by specific target audiences segmented by SAT/ACT score, intended major, and key demographic variables?

The Student-View Report is based on our annual independent survey of high school seniors.

Reports are available in several levels of detail, starting at just $750 for a Level One report.


Click here to order your report today!



About the Student-View Report
Successful college marketing programs achieve two basic goals:

  • Build high levels of awareness among potential students
  • Create a positive perception of the institution among those students

Only a small number of institutions achieve the ideal position of having both high awareness and favorable perception. Many institutions have a gap in awareness or perception. Some institutions have a gap in both.

Where does your college fit? Find out with the Student-View Report.

The Student-View Report provides a comprehensive view of your market position among high school seniors. It also compares your institution to its leading competitors.

The Student-View Report comes in four levels of detail to support every need.

STUDENT-VIEW REPORT  
CLICK HERE
to download a pdf brochure detailing the Student-View report.
Level 1 Level 2 Level 3 Level 4
Market Potential Each institution's market share potential based on students' preferences and expectations X X X X
Competitive Market Position Overall level of awareness and perception compared with other colleges X X X X
Segmentation Analysis Awareness and perception results are segmented by SAT/ACT score, gender, race, family income, geography, and intended major   X X X
Attribute Analysis Comparative ratings of each college's specific attributes with those of its competitors; Attributes include academic strength, tuition cost, academic and residence facilities, campus safety and job opportunities for graduates     X X
Descriptions Top-of-mind descriptions of each college in students' own words     X X
Communication Gaps Specific attributes that each college should emphasize more heavily in communications programs       X
First Heard Analysis Identifies how students most often first hear about each college, including friends, relatives, mailings, advertisement, college fairs, etc.       X
Barrier Analysis Specific reasons why students don't consider attending each college       X
Custom Questions Available on request        

The 2008 Student-View Report

The 2008 Student-View survey collected data for all four-year colleges and universities in the United States.

Student-View Reports for these institutions are available immediately.

See what others are saying!

The Student-View Report is a valuable tool for college marketing and admission teams alike. But don't just take our word for it – see what others are saying.

Click Here for testimonials from satisfied customers.

Order your report today!

Contact us to order your report and learn more about the Student-View Report for your college or university.


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