"We invest millions of dollars in various marketing efforts designed to improve our position in our market place. We have a fiduciary responsibility to ensure that we are getting a return on that investment. Student Insights is able to survey our market and provide meaningful data related to awareness and perception outcomes that our marketing dollars should be moving. The validity and reliability of the data they provide allows us to shape and adjust our marketing spend when and where we see it working (or not working) in order to prioritize future investments. Student Insights research is a tool I simply could not do without out because as the saying goes, “If you don’t measure it, you cannot improve it.” Student Insights’ research allow us to improve what we do."
John M. Veilleux
Vice President, Enrollment, Marketing, and Communications
Texas Wesleyan University