education marketing plays a critical role in attracting
new students. Building awareness and perception among
potential students can effectively set the stage
targeted recruiting efforts by the admissions team
and communications programs by public relations.
higher education marketing has never been more difficult:
are challenged each year to justify their budgets
and achieve more
results with less money.
saturation Colleges must convey their
messages to students who regularly “tune
in response to daily information overload.
Information Student perceptions of colleges
are often shaped by information that is outdated and
Competition Colleges increasingly compete
for the same pool of potential students in an effort
to reach mandated enrollment increases.
in Awareness and Perception
The result is that most colleges suffer an “awareness
gap” with potential students. The 2007 Student-View
Report shows that students generally have little familiarity
with more than 50% of colleges in their region. In
fact, nearly 40% of potential students often have
never even heard of several colleges in their area!
Schools also suffer from “perception gaps”,
as potential students form opinions about colleges based
on incomplete-, inaccurate- and outdated information
from friends, relatives, teachers and even some guidance
counselors. These perceptions often prevent students
from learning more about a college that could meet their
Student Insights understands these challenges and offers
affordable, effective, market research that
Our Student-View Report
shows students’ specific awareness and perceptions
of your school and compares this to other schools in
your region. It highlights specific areas of strength
and weakness, allowing you to better target your marketing
dollars for maximum impact.
Our custom research can provide answers to your specific
questions. We conduct surveys and focus groups of:
of high school seniors
you need the quantitative certainty of a survey or the
qualitative insights of a focus group, Student Insights
Contact us today and let
us help you meet your marketing challenges!