Community colleges play a critical and evolving role in the higher education system.

Historically, these colleges have primarily served adult learners and traditional students with limited financial resources as well as those were not accepted into the four-year college of their choice and/or desired only a two-year degree.

These community colleges now have an opportunity to broaden their appeal to a wider range of traditional students, including higher-achieving students who seek a more-affordable education.

Community colleges also face a significant challenge. Many high school seniors view community college as “good, but not for me”. Students generally do not seriously consider attending a community college for a variety of reasons, including perceived weak academics. Colleges also face the challenge of very limited marketing and research budgets.

The Community College Report from Students Insights can help schools meet these challenges and turn opportunity into results. This report, based on a national online survey of more than 15,000 high school seniors, offers useful analysis including:

• Quantified estimates of potential market size
• Measures of community colleges awareness and image among all students and within specific demographic segments defined by gender, race, family income, intended majors, test scores and other factors.
• Ratings of specific community college attributes as well as top-of-mind descriptions of community colleges
• Students’ barriers to considering the community college option
• Communication priorities for colleges’ limited marketing budgets

In addition, many of the top community colleges in the United States can order a custom version of this report which also shows market potential, awareness, image, attribute ratings, description and more for students in their specific market.

This report presents the survey findings in 50 easy-to-read charts, providing a valuable and affordable basis for institutional improvement efforts.

The Community College Report is available for only $250.

CLICK HERE to order your Community College Report today.